Remember when we said we liked to keep people a little uncomfortable? Well, that carries through on everything we do, including conferences.
Being deeply entrenched in Bytebrand culture gives us the right mindset to look for opportunities for improvement. We’re always looking for ways to get our neurons fired up and push ourselves a little bit harder.
This time two Bytebrand employees attended BDM Summit in Kyiv, Ukraine. The summit was designed as an experience exchange in the area of outsourcing IT sales, marketing and business development in general. There were more speeches, workshops and seminars that any one person could attend in a month. Topics like “Sell like a pro” and “Become an Outsourcing Hero” were the big draws of the event.
It would be easy for us to passively receive the information and come away from the event with pages of notes to regurgitate back to the office. But in Bytebrand fashion, we did something even better. We explored the content and our new knowledge and distilled our main takeaway to share with the team (and now, you).
Lesson 1: No one will tell you their secret to success
This is the big one. No one is going to tell you exactly what you need to do to become successful. You can learn from the speeches, but you have to apply it to your own context in a relevant way. If you want to do something amazing - do it by yourself. Do it in the way that works for you, use your own time, and make it your own responsibility.
Lesson 2: The only thing you really need to learn is how to think in the right way, to generate ideas
Don’t go to a conference to passively listen and enjoy other people’s ideas. Go to apply their ideas to your own business. All it takes is one spark of inspiration and everything could fall into place. You’ll start coming up with your own ideas and solutions. Your mind will be going a mile a minute...and that’s when you know you’re onto something.
Conferences are a huge brainstorming opportunity. Don’t miss it.
Ivan and I were so inspired by some of the ideas we heard that we started discussing it while we waited for the next session. We talked, argued, debated pros and cons...and then realized it was 1 and a half hours later and we missed two speakers. Fortunately for us, the conversation was much more valuable. We generated a lot of effective ideas that worked in the best possible way. All we needed was a little spark of inspiration and time to dig in.
